The printing and advertising industries have been so intertwined since their inception that even today, in the digital era, one cannot be imagined without the other. Every organization, company or union, depending on its type of activity, needs printed products to introduce itself through printed material such as business cards, letterheads, catalogs, posters, types of covers, packaging, etc.
In our country, Iran, the role of the printing industry in advertising is not unknown for anyone. With the expansion of the scope of activities of companies and the increase of population and also the increase of competition between them, this industry in Iran has grown like other countries and fortunately, with the help of up-to-date machines, in the printing sector is in good condition in terms of quantity and quality of printing services. But unfortunately, in the field of post-printing services, including bookbinding, due to the lack of equipment updates and the traditional nature of this field, there is a big gap between supply and demand, both in terms of quality and quantity.
Considering what has been said, Saba Media Company established its printing and binding house in an area of 800 square meters in Tehran in 2006. In 2012, due to the increasing growth of customers, by acquiring a space with more than 1,500 square meters’ area and the launch of automatic binding lines, expanded its activities. Currently, the second phase of this printing house is being set up with the following equipment, which will be operational by the end of October this year. It should also be noted that with the launch of the second phase, the binding department of this printing house will be among the best in the country, which will be able to provide the following services:
The following equipment is used in the printing and binding industry: